Considering Tik
Tok marketing for your business or organization? You’re not alone. Find out how to make the most of this new social network.
Bạn đang xem: Sách tiktok marketing pdf
The power of Tik
Tok cannot be underestimated. Besides being the procrastination tool of choice for many a teen, the app has had a profound impact on sound and culture in the modern world — and savvy businesses everywhere are looking to get in on the action (and money, of course) through Tik
Tok marketing.
A lot of the biggest brand moments on Tik
Tok are accidental. In Fall 2020, Ocean Spray sales and Fleetwood Mac streams skyrocketed after Nathan Apodaca kickstarted the #Dreams
Challenge on a longboard ride to work.
But don’t worry. Even if you’re not one of those lucky brands that accidentally stumbles into Tik
Tok fame, you can still build a successful presence on the platform. Keep reading to learn how to set Tik
Tok up for business, how to tackle Tik
Tok influencer marketing and more.
More of a visual learner? Start with our short video introduction to Tik
Tok marketing:
Table of Contents
What is Tik
Tok marketing?
How to set up Tik
Tok for Business
How to advertise on Tik
Tok
How to create a Tik
Tok marketing strategy
How to easily manage your brand’s Tik
Tok presence
Bonus: Get a free Tik
Tok Growth Checklist from famous Tik
Tok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and i
Movie.
What is Tik
Tok marketing?
Tik
Tok marketing is the practice of using Tik
Tok to promote a brand, product or service. It can include different tactics, like influencer marketing, Tik
Tok advertising and creating organic viral content.
Xem thêm: Cách Sử Dụng Phần Mềm Aaa Logo, Cách Dùng Aaa Logo Thiết Kế Logo Chuyên Nghiệp
Tik
Tok marketing can help businesses:
Sell products and services
Get feedback from customers and audiences
Provide customer service
Advertise products and services to target audiences
Here are the three major types of marketing brands use on Tik
Tok.
Tik
Tok influencer marketing
Tik
Tok influencer marketing is a big part of the app’s ecosystem. Mega-stars like Charli D’Amelio, Addison Rae, and Zach King can make a huge impact on the success of a business (tens of millions of users watch their content every day).
But you don’t need a high-profile influencer for successful marketing—try to discover rising stars, or influencers in your niche. For example, a small cosmetics brand based in Vancouver might search up the hashtag #vancouvermakeup and find influencers like Sarah Mc
Nabb.
Creating your own Tik
Toks
This option gives you the most freedom. Create a Business Tik
Tok account for your brand (keep scrolling for detailed step-by-step instructions) and start making your own organic content.
The sky is truly the limit here—you can post everything from showing off your products to day-in-the-life videos to dance challenges. Spend some time scrolling through your For You page for inspiration.
vessi
